In episode this episode, Kendra breaks down the essentials of marketing funnels and their role in business growth. She shares her experience with Evergreen funnels, explaining why a hybrid approach—combining live launches with automated strategies—is often the most effective.

Kendra outlines five key funnel types, including free offers, webinars, challenges, and audits, emphasizing the importance of follow-up, urgency, and testing different approaches. She encourages listeners to experiment with funnels and consider using an audit funnel to overcome buyer hesitation.

In this episode:

• The importance of matching funnel to offer, audience, and price point
• The challenges of small organic following and Evergreen funnel conversion rates
• Five types of marketing funnels
• Detailed funnel strategies including the need for urgency and scarcity and the importance of combining live and evergreen strategies
• The importance of flexibility and adaptation in marketing strategies

Resources mentioned:

1. Episode 225: Email Nurture Sequences: Get My Template!
2. Deadline Funnel

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