In episode 269 of The Wealthy Coach Podcast, Kendra Perry shares key lessons from over a decade in online business, stressing the importance of mastering sales and marketing—especially when scaling from one-on-one services to group programs.

She debunks the “build it and they will come” myth, emphasizing strong messaging, consistent visibility, and relationship-building over social media dependence.

This episode also challenges the idea of passive income, advocating for a mix of automation and live strategies. Action items include refining marketing skills, improving content quality, and optimizing program offerings.

In this episode:

• Harsh Truth #1: Sales and Marketing skills are a must
• Harsh Truth #2: Why the "Build It and They Will Come" is a myth
• Harsh Truth #3: The limitations of Social Media 
• Harsh Truth #4: People buy you
• Harsh Truth #5: Making money passively

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