Today’s case study is the business poster child of making lemonade out of lemons, starring the husband/wife duo Michelle Luchese and John Ruggiero who turned a bad wedding ring buying experience into founding Manly Bands, the #1 digital marketplace for men’s wedding jewelry and a multi-million dollar business. 

Helping to catapult their brand to #1 are lucrative licensing deals with household brands like Jack Daniels, Jeep, and Fender. In this conversation, we specifically unpack their partnership with the Tolkien Estate —a rare deal that positioned Manly Bands as one of only two brands with official Lord of the Rings licensing rights.

Since the launch of their epic Lord of The Rings Collection in 2022, it’s become one of Manly Bands’ top-selling collections, adding over 7,000 new customers and a $1M lift in revenue from 2022 to 2023, with projections to exceed that increase in 2024. From crafting standout pitches to conducting thorough market research and negotiating high-profile licensing deals, follow the data-driven decisions driving Michelle and John’s impressive growth with Manly Bands.

View the transcript for this episode at: https://otter.ai/u/sUHr_Qlm61FvEsNFNTnzdfPYcLA?utm_source=copy_url

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