Conversations with Cam

276: Owning Your Financial Awareness and Talking about Money with Kids with Financial Therapist, Aja Evans


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In this episode with financial therapist Aja Evans, we discuss what Aja does in her profession and how taking ownership of her own financial education led her to her career. She talks about what she most often sees in her financial therapy practice, the common misconceptions people have about managing finances, and explains why we feel shame around money. She also shares how we can start talking to kids about money, why learning to spend is as equally important as learning to save, and how money and self-esteem are linked. Finally, we talk about “the thrill of the chase” we feel as consumers, how we can slow ourselves down when we impulsively spend, how we can set boundaries around money and other people, and more.


Key Takeaway / Points:

  • What is a financial therapist?
  • Why and how Aja became a financial therapist
  • What Aja sees most often in her financial therapy practice
  • The most common misconceptions people have about managing their finances
  • Why do we feel shame around money?
  • How can we start talking to children about money?
  • Why learning how to spend is as equally important as learning how to save
  • A practical tip for having kids interact with money
  • How money and self-esteem are linked
  • On the thrill of the chase as consumers
  • On scarcity mindsets fueling our spending
  • How to slow yourself down during an impulse spend
  • On setting boundaries around money with other people
  • How Aja fills her cup 


Order Aja’s book “Feel-Good Finance” here


This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.


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Follow Aja:

Instagram: @ajaetherapy

Website: ajaevanscounseling.com


Follow me:

Instagram: @cameronoaksrogers and @conversationswithcam

Substack: Fill Your Cup

Website: cameronoaksrogers.com

TikTok: @cameronoaksrogers and @conversations_with_cam

Youtube: Cameron Rogers


Creative Lead: Amelie Yeager

Produced by Dear Media.



See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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