In this episode Kendra gets real about the online coaching world and what’s actually working right now.

She talks about how a flood of competition and tighter wallets are making it harder to stand out—and why traditional marketing isn’t enough anymore. To thrive, you’ll need stronger lead generation, better long-form content, and more personal connection points like sales calls.

Kendra also shares why it’s time to rethink your webinars, invest smarter in ads, and double down on building real trust with your audience.

In this episode:

• Shifts in Online Marketing Landscape
• Market Evolution and Current Challenges
• Modern Buyer Psychology
• The New Marketing Requirements in 2025
• Why Sales Calls are Making a Comeback
• Social Media Reality Check

Resources mentioned:

Want to work with me inside HCA? Let's chat: https://tidycal.com/kendra1/hca-strategy-call

Episode 272: Is Long Form Content Dead?

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