SPEAK LIKE A CEO

278: The Ritual Effect: Build Elite Teams and Create Meaning with Harvard’s Michael Norton


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What if I told you there's a secret weapon that can transform your leadership, boost team morale, and create a culture of peak performance?

In this episode, Oliver Aust sits down with Professor Michael Norton, a renowned psychologist at HBS and author of The Ritual Effect: The Transformative Power of Our Everyday Actions.

Professor Norton's research reveals the surprising impact of rituals – those seemingly small, repeated actions that hold immense meaning.

They explore:

  • How CEOs can use rituals to reinforce company values and vision

  • The role of rituals in building trust and psychological safety

  • Why the most effective rituals are often the simplest ones

Packed with actionable insights and real-world examples, this episode is a must-listen for CEOs, leaders, and anyone looking to elevate their communication and create a thriving workplace culture.

Find out more about Michael Norton at https://michaelnorton.com/.

Make sure you’re subscribed to the Speak Like a CEO newsletter to become a top 1% communicator: https://eoipsocommunications.com/newsletter/

Do you want to speak with confidence, inspire your team, and accelerate your career? You can now join the Speak Like a CEO Academy and work with Oliver over the next 90 days to become a top 1% communicator and transform your career. https://speaklikeaceoacademy.com/

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SPEAK LIKE A CEOBy Oliver Aust

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