If you'd like to position yourself as an expert coach, Jo Lott shares five ways to go from coaching novice to industry leader. She emphasises the power of authentic storytelling and the importance of showcasing real case studies to connect with potential clients. Jo discusses the significance of mastering money mindset and the value of investing in coaching. She also explores navigating the coaching industry landscape, overcoming imposter syndrome, and the future of coaching. Jo concludes by encouraging listeners to trust themselves and reach out to her for further support.

The Power of Authentic Storytelling [00:02:34]

Using case studies and personal stories in marketing to showcase client transformations and attract potential clients.

Mastering Money Mindset [00:05:07]

Exploring the importance of charging appropriately for coaching services and the benefits of clients investing in their own development.

Overcoming Common Coaching Challenges

Jo talks about the common challenges facing coaches.

The future of coaching and the need for a blended approach

Discussion on the emerging trend of micro-niching in coaching and the demand for a blended coaching approach that combines industry experience with pure coaching techniques.

Useful Links

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

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