In this week’s episode I’m diving into sales strategies to make some extra money this holiday season. With winter wonderland windows being a hit this time of year to getting those extra handful of christmas print sales, now is the time to focus a bit of effort on your marketing plan.

Let’s start with window painting… I imagine you listened to the previous episode with Scot Campbell (the window painting MASTER) and you thought, alright I’ll try this. But where do you start? Say you muster up the courage to approach a business and hand them a flyer but they say “no,” then the next person says “no,” and on and on.

In this episode, I’ll not only be giving you pitching tips and things to say when you come up against objections (because, yes, there will be objections), but how to pitch and price yourself to get that “yes” from a first time customer.

Here are a couple of examples:

Objection: I don’t want to cover my windows because my business relies on people being able to look inside to see what I offer.

Answer: Here’s a design that focuses on framing your store windows with a snowy border to emphasize what you offer. It only takes up a small amount of space while adding a fun/festive look to your storefront. This is one of the most cost efficient options as well. Would you want to keep it classic white or add color?

Objection: I’m not sure if your product (insert print, original painting, canvas of some kind, etc…) will look good in my home.

Answer: How about I take just a minute to mock it up on your wall so you can see if it’s the right fit? I would just need you to take a quick photo of your wall and send it to me. This helps to determine if the colors match, what size of canvas you would need to order now or in the future, etc..

Listen to hear more tips on how to increase your holiday sales!

Download the free holiday window painting template and supply list: Holiday Window Painting