"Always assume the application or the appointment; make it easy for them to take the next step." - Michael Weaver

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What’s in this episode:

• Spousal Objection: We address “I need to talk to my spouse” by framing it as a normal step in the process.
• Tap into Emotion: Highlight why life insurance is important to the client’s family.
• 1-10 Close: Use a scale to gauge interest; move toward the application based on their response.
• Assume the Application: Encourage clients to start the process and assure them they can withdraw later.
• Ask Key Questions: Ask what the conversation with their spouse will involve to uncover hidden objections.
• Framework Recap: Build rapport, discover needs, educate, assume the next step, and be prepared to handle objections confidently.
• Take Action & Engage: Use these steps in sales calls and follow up with clients promptly.

In this episode of The Insurance Buzz, Michael and Courtney Weaver dive into overcoming one of the most common objections in life insurance sales—the spousal objection. They break down how to tackle "I need to talk to my spouse" by using strategies like the 1-10 close, building rapport, and assuming the application. The episode emphasizes the emotional nature of life insurance, the importance of asking the right questions, and scheduling in-person appointments with both spouses. By following this framework, agents can increase their chances of closing more life insurance deals effectively and confidently.

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