If you've been doing all the things and never had an inbound enquiry, this episode covers what may be missing in your content strategy.

Jo emphasises the importance of gaining inbound leads and discusses the three pillars of effective content. She highlights the value of consistency, structured content planning, and showcasing proof through success stories and testimonials.

The missing ingredient is also discussed, with an emphasis on understanding one's own buying habits and promoting products regularly with clear calls to action. By implementing these strategies, your coaching business can experience growth.

The value of gaining inbound leads [00:00:00]

Explains the importance of inbound leads and the higher conversion rate and faster growth they can bring to a coaching business.

The three pillars of effective content [00:01:14]

Discusses the importance of consistency, having a structured approach, and showcasing proof in creating effective content.

The missing ingredient [00:05:45]

Highlights the significance of clear product positioning in attracting inquiries and converting leads, and provides tips on how to choose one ideal client, one offer, and one platform for effective product positioning.

Gaining Clarity on Product Positioning [00:11:52]

Importance of gaining clarity on product positioning and the need for consistent frequency in promoting it.

The Power of Call to Action [00:11:52]

The significance of including a call to action in posts and different types of call to action that can be used.

Consistent Valuable Content [00:11:52]

The key to attracting inbound enquiries lies in consistently providing valuable content and clear product positioning.

Useful Links

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

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