The online business landscape is shifting fast, and what worked a few years ago no longer guarantees results. In this episode, we dive into the realities of growing your coaching or practitioner business in 2025, from declining Instagram reach to increasing economic pressures and rising ad costs. With consumers becoming more aware of marketing tactics, standing out requires a smarter, more strategic approach.

We’ll explore why human-specific targeting outperforms generic problem-focused marketing and how developing a clear, 3-7 step signature methodology can set your program apart. You’ll learn why premium pricing is crucial—even when serving a smaller audience—and how simple revenue math shows that a handful of the right clients can help you hit your income goals.

We’ll also cover the importance of beta launches, pre-selling, and live delivery to validate your offers before investing in full program development. And since organic reach is on the decline, we’ll talk about when and how to leverage paid ads and your email list for sustainable growth.

Whether you’re just starting out or ready to scale, this episode breaks down the numbers, strategies, and mindset shifts you need to build a thriving business in today’s competitive market.

In this episode we cover:

• Current Online Business Market Shifts(01:14)
• The Five Non-Negotiables for Success (06:31)
• Taking a look at performance metrics (20:17)

Resources mentioned: 

Create + Launch Your Signature Program Challenge: https://kendraperry.net/challenge

Watch this episode on YouTube here: https://youtu.be/fo0sKWAXNyc

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy