There are many things that can make or break the effectiveness of your email marketing strategy, so it's important to do as much as you can to ensure your emails deliver the results you want. One thing you can do is test! test! test! Without testing the various features of your emails, like your subject line, images, and copy, you won't know what works and what doesn't, which leaves you open to the possibility of repeating bad mistakes. In this episode, we talk about how to test your emails, what features of your emails you should test, and offer some tools that make testing easier.

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Free checklist: Best Practices for Email Marketing

0:00 Introduction

1:26 The most important rule of A/B testing

2:10 How: Small changes can make a big difference

3:12 How: Have a hypothesis

4:17 How: How many variations to test

5:48 How: Look at past data

6:08 Examples of what to test (plus results!)

10:42 Track results and commit to the winner

11:26 Tools for testing

14:36 Action Item