In this episode of the Rest, Eat, Move podcast, Matt challenges the booming protein craze, arguing that protein—especially protein powder—has become the new ultra-processed food. While whole foods are widely promoted for health, he highlights a “protein paradox” where that philosophy is abandoned in favor of highly processed powders, bars, and clear protein drinks marketed as healthier simply because they’re high in protein. Matt explains how industrial processing strips protein of its original nutrients, increases acidity, and can negatively impact digestion, micronutrient intake, and nervous system balance over time. He contrasts this with whole foods, which naturally provide protein alongside essential vitamins, minerals, enzymes, and balance. Ultimately, he urges listeners to rely less on ultra-processed protein products, resist fear-based marketing, and return to common sense nutrition by eating a variety of real, minimally processed foods.

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