To influence someone, we have to change their minds – or so we have been told. But what if that’s exactly why your message keeps falling flat?

In this episode, you'll learn why changing minds is overrated – and how to be influential in today’s world.

Our guest is Steve Martin, one of the world’s top minds in behavioral science and longtime business partner of Robert Cialdini, the godfather of persuasion. 

Steve has spent 20+ years translating psychology into action and is the author of “Messengers” and his new book “Influence at Work”. 

Here’s what we break down:

• How you can influence behaviors without changing believes

• What makes people trust you – especially in an era of deepfakes, AI, and "super-distrusters"

• How to become a messenger worth listening to, not just another voice in the feed

If you want to be more effective in how you show up in the world, this conversation will change the way you think about influence.

Find out more about Steve Martin: https://influenceatwork.co.uk/

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