Small Business PR

3 Golden Rules for E-Commerce Brands


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If you own an e-commerce store or have just launched a product, understanding these three essential truths can make all the difference between staying stagnant and achieving rapid growth. Whether you're just starting out or scaling quickly, these actionable insights from our expert guest will help you drive more sales and grow your business.

Here’s Must-Know Truths to Boost Sales and Scale Your E-Commerce Store

  • Product pages are your sales team—optimize them to convert browsers into buyers.
  • Utilize email marketing to nurture leads and upsell existing customers.
  • Invest in retargeting ads to re-engage visitors who didn’t convert.
  • Use tools like Google Ads and Facebook Pixel to track campaign performance and ROI.
  • A/B test headlines, CTAs, and layouts to find what resonates best with your audience.


Unlock more sales by truly understanding your target audience! Dive deeper than demographics—address their pain points, fulfill their desires, and align with their buying behaviors. Build a strong, trustworthy brand that turns shoppers into loyal advocates. Start implementing these strategies today—small, consistent steps can drive massive results for your e-commerce success! 🚀

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

  • Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
  • Join the Small Biz PR Facebook Group to get the best PR Tips
  • Download the 10 ways to get free PR for your small business
  • DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
  • Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
  • Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
  • Follow Susan Bradley on her socials: 
  • Ecommerce Roadmap Podcast:  https://podcasts.apple.com/ph/podcast/the-ecommerce-roadmap/id1518194256
  • Instagram: https://www.instagram.com/socialsalesgirls/
  • Website: https://thesocialsalesgirls.com/
...more
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Small Business PRBy Gloria Chou

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