Salon Owners Collective

3 Steps to a Marketing Mindset


Listen Later

She had $70K in her everyday account but still tried to barter! 
Everyone may be talking about the economic crisis, but not everyone is affected by the economic crisis. Your clients can afford to come to the Salon and pay full price for their service… and buy a product or two before they leave. 
And if they're not, it’s because you’re not marketing your value!
Have you stopped buying fresh flowers for reception? Moved from shelves full with products to only a handful for clients to buy? Are you complaining with your client about how expensive everything is right now?
All of these changes (although they may seem small) are eating away at your value. Instead of communicating that you’re a Salon that people can come to relax and feel pampered… you’re telling people that you’re struggling too. 
For clients to prioritise and value you and your Salon, you need to move to a Marketing Mindset…
I am very excited to be sharing with you this chat that I had with Milly, a Salon Owner who’s marketing mindset took her $15K Salon to $60K, 6 months after she bought it!
This is the 3 Steps to a Marketing Mindset 
Here is why you should listen to the full episode:
  1. Learn why value is important
  2. Understand how to communicate your value to clients
  3. Know how to adopt a Marketing Mindset

  4. Salon Mastery
    Achieve Salon Growth without being overwhelmed or overworking - it is possible! 
    Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. 
    Apply Now to Salon Mastery Coaching now.
    Resources 
    CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.
    Connect with Milly
    Instagram 
    Facebook
    Resources Mentioned
    Psychology of Selling
    Paul Scanlon
    ...more
    View all episodesView all episodes
    Download on the App Store

    Salon Owners CollectiveBy Larissa Macleman

    • 4.6
    • 4.6
    • 4.6
    • 4.6
    • 4.6

    4.6

    40 ratings


    More shows like Salon Owners Collective

    View all
    Earn Your Happy by Lori Harder | YAP Media

    Earn Your Happy

    2,786 Listeners

    The Mind Your Business Podcast by James Wedmore

    The Mind Your Business Podcast

    1,640 Listeners

    The School of Greatness by Lewis Howes

    The School of Greatness

    21,203 Listeners

    THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

    THE ED MYLETT SHOW

    14,031 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    8,618 Listeners

    Thriving Stylist Podcast by Britt Seva

    Thriving Stylist Podcast

    2,110 Listeners

    On Purpose with Jay Shetty by iHeartPodcasts

    On Purpose with Jay Shetty

    27,759 Listeners

    the bossbabe podcast by Natalie Ellis

    the bossbabe podcast

    2,015 Listeners

    Grow My Salon Business Podcast by Antony Whitaker

    Grow My Salon Business Podcast

    105 Listeners

    Business &... with Natalie Dawson by Natalie Dawson

    Business &... with Natalie Dawson

    236 Listeners

    Profitable Salon Owner Podcast by Jason Everett, Kayla Swanson

    Profitable Salon Owner Podcast

    30 Listeners

    Financial Feminist by Her First $100K

    Financial Feminist

    6,391 Listeners

    The Mel Robbins Podcast by Mel Robbins

    The Mel Robbins Podcast

    20,308 Listeners

    Build with Leila Hormozi by Leila Hormozi

    Build with Leila Hormozi

    927 Listeners

    Aspire with Emma Grede by Emma Grede | Audacy

    Aspire with Emma Grede

    609 Listeners