The Daily Sales Show

3 Steps to Overcome Prospects' Resistance In Cold Calls


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Part of what makes cold calling intimidating is its unpredictable nature. You can’t always anticipate every objection and deflection. 

But here’s the deal - addressing resistance doesn’t have to be painful, and you can learn to handle objections without even thinking about it.

In this Daily Sales Show episode, Giulio Segantini will give you the exclusive 3-step framework that will keep you in control of the conversation and have prospects wanting to hear the next steps. And it’s as easy as A-P-C: Accept, Permission, Clarify.

You'll Learn:
  • Different types of objections and how to prepare for them
  • How to challenge a prospect’s resistance – without making them defensive
  • What to say when faced with some of these common objections

The Speakers:

Will Aitken and Giulio Segantini

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