There's a big misconception that Facebook and Instagram ad costs are skyrocketing, and the truth is that while maybe that's true for business coaching etc, it's not what I've seen at all for people who work in health and wellness and serve the general front end consumer (e.g. Molly who is going through Menopause or Sandy who has PCOS). In fact, this is where I feel it can be great to have a business that markets to front-end consumers - because you still have the ability to get leads at a really cost-effective price, and it also means that it's going to take away some of the heavy lifting on converting people into email subscribers and then clients/members in your programs.

So, how do you know if you're ready for Facebook Ads? We talk in this episode about 3 things you need before running Facebook Ads and why they're so important (hint: if you don't do these it will be like putting lipstick on a pig!)