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As 2024 wraps up, join us as we share unfiltered advice on setting meaningful goals, shifting your mindset, and aligning actions with your values for an unstoppable 2025. Reflecting on personal milestones and breaking down the psychology of success, this episode is packed with actionable steps to help you grow. 

Episode Highlights: 

• Why goal setting feels scary—and how to overcome it 
• Identifying and breaking free from inherited goals 
• The mindset behind sustainable success 
• How to reframe limiting beliefs into empowering actions 
• Practical tips for setting goals that align with your values 

Take the Next Step: 

Unlock the clarity and strategies you need to scale your business with Birdcage School’s Coaching Unlimited™ program. With unlimited one-on-one sessions over six months, we’ll help you turn your vision into reality. 

Explore the details and see how Coaching Unlimited™ can transform your business at: 

• International: https://birdcageschool.com/coaching-unlimited/ 
• Australia: https://birdcageschool.com.au/coaching-unlimited/ 

Connect with us:  

Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/    

Birdcage Instagram: https://www.instagram.com/birdcage_school/    

Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage    

Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/    

Birdcage LinkedIn: https://www.linkedin.com/company/7600856     

Caroline Moss Instagram: https://www.instagram.com/caro__moss/     

Caroline Moss TikTok: https://www.tiktok.com/@caro_moss 

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here

To discover the school, visit https://birdcagemarketing.com.au/

Send us a text

Today, we’re joined by Kelsey McCormick, founder of Coming Up Roses, to explore how “squiggly” creative entrepreneurs can turn their unique energy into successful launches. Drawing from her experience marketing for iconic brands like Coachella and Katy Perry, Kelsey shares her signature Warm-up Method—a three-step process to transform ideas into income. From identifying your audience’s readiness to buy to building trust and converting sales, this conversation is packed with practical insights for creative service providers and entrepreneurs looking to launch with confidence. 

Episode Highlights: 

• What it means to be squiggly 
• Identifying your audience’s heat level 
• Turning creativity into launch success 
• Building trust that drives sales 
• Asking for the sale with confidence 

Next Steps:  

Experience a new era of business coaching with Birdcage School’s Coaching Unlimited™ program. Unlock unlimited one-on-one coaching sessions over six months, designed to give you the clarity, confidence, and strategies to scale your brand and achieve your biggest goals. 

Explore the details and see how Coaching Unlimited™ can transform your business at: 

• International: https://birdcageschool.com/coaching-unlimited/ 
• Australia: https://birdcageschool.com.au/coaching-unlimited/ 

Connect with Kelsey: 

• Coming Up Roses Website: https://cominguproses.co/ 
• Kelsey's Instagram: https://www.instagram.com/cominguproses.co/ 

Connect with us:  

• Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/    
• Birdcage Instagram: https://www.instagram.com/birdcage_school/    
• Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage    
• Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/    
• Birdcage LinkedIn: https://www.linkedin.com/company/7600856     
• Caroline Moss Instagram: https://www.instagram.com/caro__moss/     
• Caroline Moss TikTok: https://www.tiktok.com/@caro_moss     

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here

To discover the school, visit https://birdcagemarketing.com.au/

Send us a text

Today’s episode is a little different but one worth tuning into. In this keynote delivered at Melbourne Crown Casino, Maddy Birdcage takes you behind the scenes to show how breaking the rules can revolutionise your business and marketing strategy. From mindset shifts to leveraging marketing psychology, this episode is packed with practical insights to help you show up authentically, find your ideal audience, and build a business you love. Whether you’re just starting out or scaling up, this keynote is your blueprint for success. 

Episode Highlights: 

• Mindset Over Marketing: Why limiting beliefs might be sabotaging your results. 
• Breaking Rules for Success: The power of ditching traditional marketing norms. 
• The Birdcage Certified Method: A funnel framework that transforms followers into superfans. 
• Building Your Authentic Brand: How to attract the right clients by being unapologetically you. 
• Marketing Psychology in Action: Using human behavior to connect and convert. 
• Love or Hate – Indifference is the Real Enemy: Why your audience’s strong reactions (positive or negative) are crucial for success, and how to foster meaningful engagement. 

Next Steps:  

Experience a new era of business coaching with Birdcage School’s Coaching Unlimited™ program. Unlock unlimited one-on-one coaching sessions over six months, designed to give you the clarity, confidence, and strategies to scale your brand and achieve your biggest goals. 

Explore the details and see how Coaching Unlimited™ can transform your business at: 

• International: https://birdcageschool.com/coaching-unlimited/ 
• Australia: https://birdcageschool.com.au/coaching-unlimited/ 

Connect with us:  

Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/    

Birdcage Instagram: https://www.instagram.com/birdcage_school/    

Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage    

Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/    

Birdcage LinkedIn: https://www.linkedin.com/company/7600856     

Caroline Moss Instagram: https://www.instagram.com/caro__moss/     

Caroline Moss TikTok: https://www.tiktok.com/@caro_moss     

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here

To discover the school, visit https://birdcagemarketing.com.au/

Send us a text

Today we’re diving into the world of mainstream mindset advice to separate the fluff from the facts. From toxic positivity to manifestation myths, we explore how nuanced and personal the journey to a strong mindset is. Whether you're just starting to rewire your thought patterns or a seasoned entrepreneur navigating the complexities of goal-setting, this episode is packed with real talk and actionable insights. 

Episode Highlights 

1. Toxic Positivity Harms: Suppressing emotions leads to hidden stress and burnout. 
2. Manifestation Needs Action: Belief alone isn’t enough—take intentional steps. 
3. Flexible Routines Win: Build a schedule that works for your life. 
4. Money Mindset Matters: Align spending with goals, not impulsive decisions. 
5. Authenticity First: Success starts with living your true life strategy. 

Next Steps: 

Make 2025 your breakthrough year with Birdcage School’s Full Library™—save $1,000 AUD (pay-in-full) in our Black Friday Special! Offer ends 02 December—tools, strategies, and live support are just around the corner. Use Code: BLACKFRIDAY24 

Australia site: https://birdcageschool.com.au/  

International site: https://birdcageschool.com/  

Connect with us: 

• Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/   
• Birdcage Instagram: https://www.instagram.com/birdcage_school/   
• Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   
• Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/   
• Birdcage LinkedIn: https://www.linkedin.com/company/7600856    
• Caroline Moss Instagram: https://www.instagram.com/caro__moss/    
• Caroline Moss TikTok: https://www.tiktok.com/@caro_moss    

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here 

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here

To discover the school, visit https://birdcagemarketing.com.au/

Send us a text

In this episode, Maddy and Caroline dive into the often unspoken challenges of building a business when the people closest to you don't fully support your dreams. Whether it’s a partner, family member, or friend who doesn’t understand your vision, this episode is packed with actionable strategies and real talk to help you navigate these tough dynamics. 

Highlights & Takeaways: 

• Understand the psychology behind why loved ones might hesitate to support your entrepreneurial journey. 
• Open honest conversations with your partner to address concerns and gain alignment on your goals. 
• Build a supportive community of like-minded entrepreneurs who understand your challenges. 
• Drop perfectionism and focus on sustainable progress, especially if you're balancing parenthood and business. 
• Validate yourself first, and approach your business with confidence and clarity. 

Next Steps: 
Ready to join a community of driven entrepreneurs and marketers who "get it"? Check out Birdcage School’s Full Library™ for tools, strategies, and live support to help you grow your business with confidence. 

Birdcage School Full Library:
The Full Library (birdcageschool.com.au) 

Connect with us: 

• Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/   
• Birdcage Instagram: https://www.instagram.com/birdcage_school/   
• Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   
• Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/   
• Birdcage LinkedIn: https://www.linkedin.com/company/7600856    
• Caroline Moss Instagram: https://www.instagram.com/caro__moss/    
• Caroline Moss TikTok: https://www.tiktok.com/@caro_moss    

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here

To discover the school, visit https://birdcagemarketing.com.au/

Send us a text

This episode dives into the raw journey of building a multi-million-dollar brand from scratch, balancing ambition with authenticity, and learning the power of serving your audience with real value. Caroline interviews Kaitlyn Elford, owner and founder of Lost Artistry Lash. Kaitlyn shares how her approach to social media, overcoming burnout, and creating products that genuinely meet industry needs propelled Lost Artistry Lash to success—and how staying true to your passion can help any business thrive. 

Episode highlights: 

• The journey from starting a lash business in her apartment to running an 8-figure brand 
• Balancing rapid business growth with family life and managing personal challenges 
• Embracing authenticity and serving her audience with free, high-quality educational content 
• Growing Lost Artistry Lash’s social media presence with unique strategies on Instagram, TikTok, and YouTube 
• Transitioning from hands-on salon work to an e-commerce model focused on education 
• Understanding all aspects of the business before delegating tasks 

Next Steps: Ready to take your social media game to the next level? Check out Birdcage School’s Full Library, offering tools, templates, and mindset resources to build your marketing strategy from the ground up. Access here: Birdcage Full Library.  

Next Live Workshop: 

22nd November at 10 am (AEST)
Price: $AU29 / $US19
Sign up link: https://www.birdcagemarketingschool.com/products/live_events/marketing-funnel-workshop

Birdcage School Full Library:
The Full Library (birdcageschool.com.au) 

Connect with us: 

• Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/   
• Birdcage Instagram: https://www.instagram.com/birdcage_school/   
• Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   
• Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/   
• Birdcage LinkedIn: https://www.linkedin.com/company/7600856    
• Caroline Moss Instagram: https://www.instagram.com/caro__moss/    
• Caroline Moss TikTok: https://www.tiktok.com/@caro_moss    

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here

To discover the school, visit https://birdcagemarketing.com.au/

Send us a text

In this episode of Not So Kind Regards, Maddy and Caroline throw down the unfiltered truth about posting on social media without burning out or overthinking. Forget the fluff—it's time to get real about showing up. They share five hard-hitting steps to cut through the noise, tap into your audience’s real desires, and get your content machine running like clockwork. No excuses, no hiding—just pure, unapologetic action. If you’re ready to take charge and make posting daily feel like second nature, this episode’s got your back. 

References for Further Learning: 

If you enjoyed this episode, check out these past episodes on related topics: 

• [August 2024] How to Become a One-Person Marketing Machine 
• [March 2024] Imposter Syndrome: Let’s Talk Straight 
• [November 2023] Unexpected Ways to Increase Engagement on Social Media 
• [September 2023] You’re Probably Doing Social Media the Old Way 

Next Steps: Ready to take your social media game to the next level? Check out Birdcage School’s Full Library, offering tools, templates, and mindset resources to build your marketing strategy from the ground up. Access here: Birdcage Full Library.  

Next Live Workshop: 

22nd November at 10 am (AEST)
Price: $AU29 / $US19
Sign up link: https://www.birdcagemarketingschool.com/products/live_events/marketing-funnel-workshop

Birdcage School Full Library:
The Full Library (birdcageschool.com.au) 

Connect with us: 

Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/   

Birdcage Instagram: https://www.instagram.com/birdcage_school/   

Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   

Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/   

Birdcage LinkedIn: https://www.linkedin.com/company/7600856    

Caroline Moss Instagram: https://www.instagram.com/caro__moss/    

Caroline Moss TikTok: https://www.tiktok.com/@caro_moss    

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here 

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here

To discover the school, visit https://birdcagemarketing.com.au/

Send us a text

In this episode of Not So Kind Regards, Maddy and co-host Caroline are back together after six weeks, diving into why taking marketing seriously is essential for business success. They share candid insights on juggling parenthood and entrepreneurship, exploring how neglecting marketing can stifle growth. The duo tackles common challenges like balancing work-life demands, overcoming limiting beliefs, and moving beyond excuses in marketing. You will walk away with practical tips for consistent content creation, handling customer questions, and building resilience in business. The episode wraps up with an inspiring reminder: prioritize your marketing to fuel your business’s growth. 

Episode Highlights: 

• The Spooky Truth About Marketing
• Taking Control of Your Marketing Strategy
• Creating Content That Resonates
• Balancing Business and Self-Care
• Handling Feedback and Building Resilience
• Juggling Business and Parenthood
• Embracing Parenthood in Professional Life
• Balancing Work and Family Responsibilities
• The Reality of Working with Kids
• The Importance of Self-Care and Realistic Goals
• Overcoming Perfectionism in Business
• The Essence of True Marketing
• Building a Successful Business for Greater Good

Next Live Workshop:
31st October at 10 am (AEST)
Price: $AU29 / $US19
Sign up link: https://www.birdcagemarketingschool.com/products/live_events/marketing-funnel-workshop

Birdcage School Full Library:
The Full Library (birdcagemarketingschool.com)
 

Connct with us:

• Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  
• Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  
• Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  
• Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  
• Birdcage LinkedIn: https://www.linkedin.com/company/7600856   
• Caroline Moss Instagram: https://www.instagram.com/caro__moss/   
• Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here

To discover the school, visit https://birdcagemarketing.com.au/

Send us a text

In this episode of the Not So Kind Regards podcast, host Maddy Birdcage gets real about the mistakes she made throughout 2024, both in business and life, and the lessons she's taking away from them. From people-pleasing to misaligned strategies, Maddy breaks down how to bounce back and learn from those mess-ups, offering advice for entrepreneurs, marketers, and business owners. You'll hear how she’s working on balancing productivity, staying aligned with her audience, and navigating the ups and downs of running a business.

Key Takeaways:

• Over-focusing on productivity can backfire; give yourself permission to rest and let things unfold.
• People-pleasing is a hard habit to break, but staying true to yourself is key.
• Align your content with your audience’s needs—when it clicks, the results speak for themselves.
• Don’t ignore your gut instincts, and trust the strategies that have worked for you before.

Next Live Workshop:
31st October at 10 am (AEST)
Price: $AU29 / $US19
Sign up link: https://www.birdcagemarketingschool.com/products/live_events/marketing-funnel-workshop

Birdcage School Full Library:
The Full Library (birdcagemarketingschool.com)
 

Connct with us:

• Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  
• Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  
• Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  
• Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  
• Birdcage LinkedIn: https://www.linkedin.com/company/7600856   
• Caroline Moss Instagram: https://www.instagram.com/caro__moss/   
• Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here

To discover the school, visit https://birdcagemarketing.com.au/

Send us a text

We are bringing this Classic Drops Replay episode back. It has been carefully curated and aged to perfection—like a fine wine resting in a cellar. This replay episode captures unforgettable moments, rich with wisdom, and full of insights that never go out of style. Whether you're a first-time listener or coming back for a fresh pour, this episode delivers the unfiltered, powerful lessons you crave.

In this episode, Maddy Birdcage explores the emotional depth of the customer journey, examining how psychological schemas and brand archetypes shape consumer perception. She uncovers the psychology behind consumer choices and shows how you can revamp your marketing strategy with Birdcage Marketing.

Maddy dives into the key psychological themes that drive consumer engagement: security, community, growth, well-being, and achievement. She highlights powerful ways to leverage these themes to transform your marketing approach.

Key Takeaways:

• Uncover the psychology behind consumer choices to enhance your marketing strategy.
• Explore key psychological themes that drive engagement: security, community, growth, well-being, and achievement.
• Learn how storytelling can transform product features into benefits that inspire action.
• Understand the emotional depth of the customer journey and how it influences buying behavior.
• Discover how psychological schemas and brand archetypes can deepen emotional connections with your audience.

Tune in to reshape your brand’s experience with these powerful insights!

Next Live Workshop:
31st October at 10am (AEST)
Price: $AU29 / $US19
Sign up link: https://www.birdcagemarketingschool.com/products/live_events/marketing-funnel-workshop

Birdcage School Full Library:
The Full Library (birdcagemarketingschool.com)
 

Connct with us:

• Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  
• Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  
• Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  
• Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  
• Birdcage LinkedIn: https://www.linkedin.com/company/7600856   
• Caroline Moss Instagram: https://www.instagram.com/caro__moss/   
• Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   

To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here

To discover the school, visit https://birdcagemarketing.com.au/