By Maddy Birdcage & Caroline Moss
Join Maddy Birdcage and her co-host Caroline Moss for weekly savagely honest marketing, business and mindset advice for business owners, personal brands and professional marketers. A podcast by Bir
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The podcast currently has 46 episodes available.
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In this episode of the Not So Kind Regards podcast, hosted by Caroline Moss interview the founders, twin sisters Becca and Marissa, the faces behind the popular Australian fashion blog 'Twice Blessed' and clothing brand Ma-JR The Label. The sisters share their journey from university students to influential fashion bloggers and the creation of their own fashion label, Major. They discuss the origin of Twice Blessed, the challenges of starting Ma-Jr while managing motherhood, and their strategies for maintaining online community engagement and leveraging digital marketing. They also highlight the importance of building a resilient mindset and taking calculated risks, especially in the face of the ever-evolving fashion industry.
Episode Highlights:
Resources:
Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™
Marketing Boss Academy: https://www.birdcagemarketingschool.com/courses/marketing-boss-academy
Birdcage Marketing - Work with Us: https://birdcagemarketing.com.au/
No B.S. Birthday Blowout – Your Fast Track to Business Growth (Without the Fluff) https://birdcagemarketing.com.au/
Where To Find Us:
Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/
Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/
Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage
Birdcage LinkedIn: https://www.linkedin.com/company/7600856
Caroline Moss Instagram: https://www.instagram.com/caro__moss/
Caroline Moss TikTok: https://www.tiktok.com/@caro_moss
Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/
Connect with Bec & Marissa:
Ma-JR the label Instagram: https://www.instagram.com/majr_label/
Twice Blessed Instagram: https://www.instagram.com/becandmarissa_/
Ma-JR The Label TikTok: https://www.tiktok.com/@majrlabel
Twice Blessed TikTok: https://www.tiktok.com/@twiceblessed_
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To discover the school, visit https://birdcagemarketing.com.au/
Send us a text
In this episode of the 'Not So Kind Regards' podcast, Caroline Moss is joined by Birdcage Marketing's content strategist, Maxine Edwards. With Maddy Birdcage away, Caroline and Max dive into essential content strategies to excel in Q4, focusing on Black Friday, Cyber Monday, and Christmas campaigns. They discuss the importance of mindset, avoiding common content mistakes, and understanding your audience.
The episode also covers tactical advice on hooks and the effective use of organic content in marketing funnels. Max shares her experience with TikTok strategies and highlights the value of staying prepared and energized to attract and retain customers. Tune in to gain practical tips and insights to make your holiday marketing campaigns fun and successful.
Episode highlights:
Resources:
Where To Find Us:
Connect with Max:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To discover the school, visit https://birdcagemarketing.com.au/
Send us a text
In this episode of the Not So Kind Regards podcast, host Caroline Moss dives into setting up a stress-free marketing funnel for Q4. With co-host Maddy currently in Europe, Caroline discusses the importance of mindset and preparation heading into Black Friday, Cyber Monday, and the holiday season. She provides insights into the origins of these sales events and offers strategic advice for businesses, emphasizing brand awareness, email engagement, and ad strategy. Caroline breaks down a real-life example of a client's successful approach and offers practical tips for creating compelling content and leveraging email lists. Tune in for a detailed guide on making the most of the high-stakes sales period without the stress.
Episode Highlights:
Resources:
Where To Find Us:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To discover the school, visit https://birdcagemarketing.com.au/
Send us a text
In this episode of the Not-So Kind Regards podcast, hosts Maddy and Caroline break down the essentials of building a solid brand strategy. They debunk the myth that a brand is just a logo, diving into the more profound elements like audience understanding and creating a unique brand essence. They also explore how being authentic and standing out drives engagement. They discuss critical components of a brand's success—essence, tone of voice, and personality—while sharing personal insights on mindset shifts and overcoming challenges to craft a genuinely compelling brand.
Episode Highlights:
Resources:
Where To Find Us:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To discover the school, visit https://birdcagemarketing.com.au/
Send us a text
Identify as a multi-passionate entrepreneur or marketer? This episode is for you.
Maddy shares her personal experiences managing a neuro-spicy mind, offering insights on finding strength in multi-passionate tendencies while overcoming perfectionism and self-doubt. You’ll learn how to channel your many interests into successful ventures and the importance of surrounding yourself with the right team. This episode is packed with empowering strategies for both multi-passionates and perfectionists alike, making it a must-listen for anyone seeking to tap into their unique strengths.
Episode Highlights:
Resources:
Where To Find Us:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To discover the school, visit https://birdcagemarketing.com.au/
Send us a text
About this Episode:
Is perfectionism getting in the way of you taking action and getting it done?
In this episode, we dive into the perfectionist mindset and its impact on both personal and professional life. We explore how perfectionism can actually be transformed into a superpower when you have the right tools. Caroline shares her journey of navigating perfectionism, offering insights into the challenges it presents and the strategies she has developed to overcome them. Maddy adds her perspective, highlighting the importance of balancing perfectionism with action, especially in the fast-paced world of marketing. Together, they discuss the role of self-awareness, support systems, and the importance of embracing imperfection in achieving success.
Episode Highlights:
Resources:
Where To Find Us:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To discover the school, visit https://birdcagemarketing.com.au/
Send us a text
It’s happening. We’re bringing this episode to you from... Maddy’s sauna! What better way to kick off Season 4 of the podcast than covering the topic of Winning Season from a home sauna?
>>>Details on your special code to join us for Winning Season below.
In this episode, we cover the mental shifts required to move from a place of feeling disappointed in yourself and not achieving your goals to one of unstoppable momentum and winning energy. This episode is packed with insights on how to align your daily actions with your broader life goals and enter a state where everything flows effortlessly.
Episode Highlights:
Resources:
Where To Find Us:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To discover the school, visit https://birdcagemarketing.com.au/
Send us a text
How can picking up rubbish at a music festival fast-track your career to becoming a digital marketing strategist at a top agency? Tune in to hear Ebony Wareing’s story.
In this episode, we chat with Ebony, a key team member at Birdcage Marketing for nearly four years. We explore the evolution of digital marketing, including the industry's response to the iOS 14.1 update, and the critical role of creativity and solid strategies. Ebony also shares her journey of balancing a successful career with motherhood, offering insights into the challenges and rewards of managing both.
Episode Highlights:
· Ebony's journey from a live music venue to a digital marketing strategist.
· The evolution of digital marketing and the impact of iOS 14.1 on paid ads.
· The importance of a strong overarching marketing strategy and continuous testing.
· Insights into balancing career and motherhood in a flexible work environment.
· The value of workplace culture that prioritizes mental and physical well-being.
· The significance of understanding audience pain points and aligning creative content with messaging.
Resources:
· Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™
· Marketing Boss Academy: https://www.birdcagemarketingschool.com/courses/marketing-boss-academy
· Birdcage Marketing - Work with Us: https://birdcagemarketing.com.au/
Where To Find Us:
· Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/
· Birdcage Instagram: https://www.instagram.com/birdcagemarketing/
· Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/
· Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing
· Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage
· Birdcage LinkedIn: https://www.linkedin.com/company/7600856
· Caroline Moss Instagram: https://www.instagram.com/caro__moss/
· Caroline Moss TikTok: https://www.tiktok.com/@caro_moss
· Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/
Connect with [podcast guest]:
· Connect with Ebony on LinkedIn: https://www.linkedin.com/in/ebony-wareing-5692b2245/
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To discover the school, visit https://birdcagemarketing.com.au/
Send us a text
No one wants to be a “one-person marketing machine” but the reality is, most entrepreneurs and marketers will need to be one at some point in their business and career. In this week’s episode, we dive into the importance of mastering becoming a one-person marketing machine. This episode is packed with actionable advice on how to approach marketing strategically, ensuring that every cog in your marketing machine is working in harmony.
Episode Highlights:
Resources:
Where To Find Us:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To discover the school, visit https://birdcagemarketing.com.au/
Send us a text
Join us as we dive into the concept of the Ladder of Transformation, a powerful tool developed and implemented within the Birdcage™ Certified Marketing System, designed to help marketers and business owners articulate the true impact of their products and services. This framework breaks down the transformation process into functional, emotional, and identity-based shifts that resonate deeply with customers.
Episode Highlights:
Resources:
Where To Find Us:
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To discover the school, visit https://birdcagemarketing.com.au/
The podcast currently has 46 episodes available.
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