The coaching industry is the second fastest industry of the world and you may be wondering - is there room for me in this billion dollar industry?

In this episode of Women in the Coaching Arena, Business mentor and Coach Jo Lott shares trends and predictions along with ideas of what you can do to stand out as the amazing person you are in this industry.

Key Points From This Episode

[00:00:45] Jo shares the latest research by PWC that coaching is the second largest industry in the world.

[00:02:00] Jo talks through how those qualifying as coaches has increased over the past two years.

[00:04:00] There are 12 coaches per 1 million population.

[00:05:00] What this means for you in terms of solving specific problems and standing out as an expert in your field.

[00:06:00] How you can start to find or refine your niche.

[00:07:00] Why entrepreneurship is so different to employment

[00:08:00] Jo shares some trends arising over the past few years.

[00:10:30] How you can innovate to create new solutions.

[00:13:00] Lean into the unknown - there is no rule book.

[00:14:30] Jo summarises 5 key points:

1. The industry is the second fastest industry in the world and worth billions of dollars.
2. There is an increase in the number of people becoming qualified coaches but there's also an increase in the awareness of coaching and demand.
3. You have a huge opportunity to bring your whole unique self into your business to serve deeply in your own specific way.
4. Three core areas people are happy to invest in are health, wealth, and relationships.
5. People are crying out for connection. How can you be the one who provides that deep connection and who goes beyond surface level tips, giving results in advance of working with you?

Useful Links

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Joanna Lott's website

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