Are you ready to start booking more private pay clients in 2025? In today’s episode, I’m sharing three essential upgrades that can make all the difference in how potential clients see your practice - and how they value your services.

We’ll talk about why your website might be holding you back and how a few simple changes can help you stand out in a crowded market. I’ll also share why your mindset and approach to running your business matter just as much as your clinical skills, and how thoughtful systems can improve your client experience from the very first interaction. Finally, I’ll explain why having clear policies and confidently communicating them can actually attract the right clients, even if you’re charging premium fees.

These upgrades aren’t about overhauling everything—they’re about making smart, intentional changes that reflect the professionalism and value that you bring to your clients. If you’re ready to attract clients who are excited to work with you and willing to pay your full fee, tune in. Let’s make 2025 the year your practice thrives.

Topics covered in this episode:

• Why upgrading your website is crucial if you want to book more private pay clients in 2025
• The importance of professional photos and my tips on how to get them affordably
• How taking your business seriously impacts your client experience and success
• The role of clear policies and confident communication in booking more private pay clients in 2025

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Resources from this episode:

• Hold Space Creative
• Therapie SEO
• Want the roadmap to making six figures in your therapy business? Get The Fee Formula course at 50% off with the discount code EPISODE107 for the next 7 days!
• From Inconsistency to 10K Months: Transform Your Private Practice with Katrina P. Mautner [Ep 91]

Related episodes you might enjoy

• How to Charge More Than Therapists in Your Area & Still Attract Your Ideal Therapy Clients [Ep 55]
• My Secret to Turning 10 Min Intake Calls Into Paying Clients [Ep 7]

Quote:

"Having clear policies and communicating them with confidence is what will actually help you get cash pay clients." - Felicia