In Episode 177 of the Best Coach Ever podcast, Lynette gets radically honest about something most entrepreneurs avoid talking about: failure. Over the last several months, she faced three moments that felt like massive flops — a high-level client leaving, sales calls tanking after a price increase, and a paid masterclass underperforming after a $10,000 ad spend.

Instead of spiraling (okay… maybe spiraling a little), she chose to turn each setback into a catalyst. This episode is a masterclass in emotional resilience, leadership, and what it actually looks like to level up in business — not when everything is going well, but when it absolutely isn’t.

If you’ve ever felt rejected by a client, questioned your pricing, or watched a launch flop in real time, this one will hit home.

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In this episode, we cover:

1. When a Top Client Leaves: The Wake-Up Call I Didn’t Want [0:00 - 5:15]
    -A long-term, high-performing client chooses another coach — and why it stung.
    -The uncomfortable truth: I was playing small and not building “bigger rooms.”
   
   
2. Playing Small vs. Building Bigger Rooms [5:16 - 10:45]
    -How self-doubt and identity kept me coaching only beginner-level clients.
    -The decision to raise the ceiling on every offer and expand my capacity as a leader.
   
   
3. Raising My Prices and Immediately Hearing “No” [10:46 - 16:20]
    -Increasing my 1:1 coaching to market value… and losing sales calls because of it.
    -How lack of conviction (not price) was the real problem.
   
   
4. The Leadership Reframe: Failure as Feedback [16:21 - 20:30]
    -Investigating what didn’t work instead of burning it all down.
    -Why strong leaders feel the feelings — but move anyway.
   
   
5. The $10,000 Masterclass That Underperformed [20:31 - 24:30]
    -Testing a new webinar strategy that didn’t align with my instincts.
    -The emotional hit of failing publicly — and financially.
   
   
6. Trusting My Gut & Rebuilding From Scratch [24:31 - 27:45]
    -Reworking the entire masterclass in days and returning to what works.
    -How that “flop” became my best-performing webinar ever.
   
   
7. The Real Lesson: Success Is a Decision, Not a Feeling [27:46 - 30:00]
    -Why your response to failure defines your growth.
    -Choosing resilience, tenacity, and forward motion — every single time.

Connect with Lynette:

Instagram: https://www.instagram.com/lynettemarieh

Fitness Coaching Business Accelerator: https://fcbaprogram.com

The Wellness CEO Mastermind: https://wcmprogram.com