In our most recent Creative Confidence Series chat, IDEO managing director and Human-Centered Service Design instructor Melanie Bell-Mayeda and IDEO U’s Coe Leta Stafford shared stories and tips about how to use service design to bring more meaningful experiences to customers and organizations.Melanie is a Partner and Managing Director at IDEO San Francisco. She’s responsible for helping lead the firm's design for change work, which focuses on helping organizations and leaders realize their creative potential. In over a decade at IDEO, she’s played several roles leading different areas of the business, including those where design is bringing value to new and emerging markets. Her client portfolio includes the North Face, Gaiam, Citibank, Chase, and T-Mobile. Melanie is a Harvard College and Harvard Business School alumna.Learn more from IDEO Designers and get hands-on practice alongside a global community in our new Human-Centered Service Design online course: https://ideo.to/i3eOXd

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