Something many coaches feel torn between is selling a programme, which means that it's actually not coaching as it's directive in nature. Jo discusses the process of selling a signature coaching program and how it differs from pure coaching. She emphasise the importance of providing a clear structure and tangible offering to potential clients, while also tailoring the program to individual client needs. Jo highlights the essence of coaching and how it can be integrated into a structured program. She encourages coaches to embrace evolution in coaching and adapt to meet the changing needs of clients.

The challenge of marketing intangible services [00:01:16]

Discussing the difficulty of selling coaching programs that are not purely coaching and the need for a clear structure and tangible offering.

The market's desire for tangibility [00:02:36]

Exploring why potential clients are drawn to tangible offerings and the importance of providing a clear roadmap for their desired transformation.

Crafting a marketable program [00:06:36]

Discussing the need for clarity and specificity in programme outcomes, as well as the importance of balancing structure with flexibility to tailor the programme to individual client needs.

The challenges of achieving goals [00:10:53]

Jo discusses the experience of a client who didn't achieve their goals within the expected time frame and emphasises the need for understanding and support.

Selling a program with confidence [00:12:06]

Jo talks about the importance of believing in the value and transformation of a coaching programme and how it makes selling easier.

Adapting coaching to meet client needs [00:13:28]

Jo discusses the importance of tailoring coaching to individual client needs and suggests using different titles, such as mentoring, to make clients more comfortable.

Useful Links

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

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