It’s officially Q4 which means the holiday season is upon us, and if you’re like most eCommerce business owners, you’re gearing up for the busiest—and most profitable—time of the year. 

But with the constant evolution of consumer behavior, staying on top of the latest trends can make all the difference between crushing it this holiday season or missing out on key opportunities.

In today’s episode, I’ve got your back! I’m breaking down the biggest holiday shopping trends for 2024, from when people are starting their holiday shopping to how different generations have different shopping habits. I’ll also dive into how you can leverage trends like self-gifting and post-holiday shopping, to boost your sales and keep your sanity intact.

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