What strategies did Jeff Bezos use to scale Amazon to where it is today? Jeff has shared all his strategies, executions, and lessons willingly in letters to his shareholders and, my guest today, Steve Anderson, took those letters and decoded it. Steve decoded 4 growth cycles of a business (testing, building, accelerating, and scaling) as well as 14 principles that underpin them. In this episode, we talk about growth, risk, decision making, and betting on big ideas so that you can come out on top and create a business that is truly remarkable. If you are looking to grow and scale your business, you need to tune into this.