This week’s episode features abstract artist Jenna Kast. This is yet another interview with an artist who has a completely different perspective on creating than I do: she thinks about the art first and the money follows.

I tend to find myself thinking about how I’m going to sell a canvas before I create it, but not Jenna. She spent the early part of her career creating for others so that when she made the switch to running her own business it was all about painting whatever she feels like painting. That happens to be colorful abstract art which is sold through her social media and recent galleries.

Listen to get tips on both of those sales strategies in this week’s episode with Jenna Kast.