What happens when a chiropractor, mom of four, and former world-level gymnast realizes her clinic wardrobe doesn’t fit her body—or her lifestyle? In this inspiring conversation, Dr. Emily Marshall shares how a simple, persistent problem sparked the creation of Frexy, a fashion brand built for strong, athletic women. If you’ve ever felt boxed in by your career title or overwhelmed by your next big idea, this episode will light a fire under you.

Dr. Lauryn and Dr. Emily dive into the messy, real-life process of launching a clothing company from scratch—without a fashion background. They unpack everything from sourcing sustainable materials and testing garment designs to navigating imposter syndrome and investing $100K before a single sale. Along the way, they explore balancing motherhood and entrepreneurship, embracing multipassionate identities, and why creative energy might be the missing ingredient in your professional life.

Key Takeaways:

• Entrepreneurship can start with solving your own problem. Dr. Emily Marshall didn’t set out to launch a fashion brand—she just needed a jacket that fit her body and her lifestyle as a chiropractor. Her story shows how frustration can spark innovation.
• You don’t need experience to start—you need vision, grit, and resourcefulness. With no fashion background, Dr. Emily built a clothing brand from the ground up by researching, cold-calling suppliers, and trusting her instincts.
• Balancing business, family, and creativity requires intentional trade-offs. Dr. Emily shares how she transitioned out of full-time practice to create space for raising her kids and building something new, proving that seasons of life shape our professional paths.
• Slow fashion is hard—but it’s worth it. From sustainable sourcing to boutique sales strategies, this episode offers a behind-the-scenes look at building a brand with integrity and purpose in an industry dominated by fast fashion.

About the Guest:

Dr. Emily Marshall is the host of the Fresh and Fired Up podcast and the founder and CEO of Frexy, a fashion brand designing stylish, well-fitting jackets for athletic women. A former world-level gymnast, chiropractor, wife, and mom of four, Emily is on a mission to inspire women to be who God meant them to be: beautiful, strong, and courageous. She brings passion, grit, and creativity to everything she does—from patient care to entrepreneurship to parenting.

Follow Dr. Emily: Instagram

Check out Frexy for your new jacket obsession

Tune in to the Fresh and Fired Up Podcast on YouTube

Resources:

For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

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