"Track opportunities, outcomes, and objections—these three O's will unlock your agency’s potential." – Courtney Weaver

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What’s in this episode:

In this episode of The Insurance Buzz, Michael and Courtney Weaver sit down with elite agency owner Nick Sakha. Over the past seven years, Nick has scaled his insurance business to a staggering $20 million empire by leveraging acquisitions, personal branding, and social media. He shares his journey from scratch to success, including the pivotal moments, lessons learned, and innovative strategies like using content creation to drive business growth. This episode is packed with actionable advice for insurance agents and entrepreneurs aiming to grow their businesses.

[00:00:00] Introduction

[00:01:10] Introduction: Nick's journey and major life changes since his last appearance.

[00:03:15] Building from scratch: Growing to $5 million and the importance of acquisitions.

[00:07:15] Challenges scaling from $5M to $10M, and the recurring issues of staffing and marketing.

[00:15:15] Lessons in leadership: Promoting managers too soon and finding the right fit.

[00:22:15] Social media insights: Using personal branding to generate 30% of leads.

[00:27:15] Converting viral content into business relationships.

[00:34:15] Creating authentic content: How storytelling strengthens customer relationships.

[00:44:15] Call-to-actions and engagement strategies for multiple platforms.

Connect with Nick
Website: https://www.nicksakha.com/
Instagram and TikTok @nicksakha 
Facebook and Youtube @nicholassakha

RESOURCES + LINKS

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Watch the full episode on YouTube: HERE

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