You're a powerhouse in the courtroom, but does anyone beyond your county know it? In this episode of Personal Injury Mastermind, Don Worley reveals how being transparent with referral partners helped him scale from 2,000 to 40,000 cases without traditional marketing.

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Don Worley runs one of the nation's largest mass tort practices, with over 400 law firms sending him cases. But he's never bought a TV ad or danced on TikTok. Instead, he built his empire through radical transparency - sending monthly case updates that most firms are too afraid to share. In this episode, Don explains why letting go of ego and embracing accountability has been the key to his success.

We discuss:

Don Worley built a nationwide mass tort practice handling over 40,000 cases through referral partnerships. His stand-up comedy background and commitment to transparency helped him create one of the most successful referral networks in the industry.

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency. 

00:00 Intro 

00:29 The marketing lawyer vs trial lawyer divide 

01:17 Don's unique approach to growth 

02:14 Relationship building through entertainment 

04:08 Comedy background and courtroom skills 

07:03 Building a referral network of 400+ firms 

08:24 Mass torts: Investment strategies and pitfalls 

13:43 Keys to sustainable growth in personal injury 

15:30 The power of transparency