This week's guest is Jason Pantana, an expert when it comes to optimizing Google Business Pages for local businesses and one of Tom Ferry's most in-demand business coaches. Jason is super generous and shares tons of great information, including the huge advantage Google Business Pages give to local businesses, what you can do to earn a coveted spot in the Google Local Pack, how to manage a Google Post and become the digital mayor of your local area, and why Google Local Services Ads are the best ads to run right now.

And check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.

Connect | Resources

• Join Jason's email list at jasonpantana.com to receive his weekly insights about marketing strategies and tactics.

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0:00 Introduction

2:07 Jason's business bio

5:41 What are Google Business Pages?

9:03 What is the Google Local Pack?

10:50 How proximity influences where and how high in the ranking a Business Page appears

13:27 How business category influences where and how high in the ranking a Business Page

appears.

15:27 How reviews and keywords influence where and how high in the ranking a Business Page

appears.

19:27 How posts (pictures, video, products, questions) can influence where and how high in the

ranking a Business Page appears.

22:38 Thoughts on geotagging images and the effect on ranking.

24:25 What are Google Local Services Ads?

25:25 What is Google Screened?

26:13 What is Google Guaranteed?

26:39 Why Google Local Services Ads are the best ads to be running now.

29:47 Tips for playing it smart when running Local Services Ads.

32:10 What is a Google Local Finder Ad?

35:13 Action Item