"Stories empower customers, and empowered customers make confident decisions. That’s how you stand out in today’s market." Michael Weaver 

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What’s in this episode:

In this episode of The Insurance Buzz, Michael and Courtney sit down with elite agency owner Stan Tebow for an insightful conversation about managing a remote insurance agency and navigating industry challenges. Stan shares his perspective on the commoditization of insurance, the importance of educating clients, and how storytelling enhances the customer experience. He also discusses his agency’s non-negotiables, processes, and the leadership lessons he’s learned over 40 years in the business. Whether you’re an agency owner or producer, this episode is packed with strategies to differentiate your business and connect with clients on a deeper level.

[00:00:00] Introduction

[00:03:00] Industry changes: The dangers of commoditization and online insurance purchases.

[00:08:00] Storytelling in sales: How it builds trust and empowers clients.

[00:12:00] The “full coverage” myth: Educating clients on their policies.

[00:36:00] Leadership insights: Aligning personal and agency goals for team success.

[00:44:00] Closing: Contact details and mentorship opportunities with Stan.

Connect with Stan:
Email: [email protected]

RESOURCES + LINKS

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Watch the full episode on YouTube: HERE

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