If you've ever wondered what the ins and outs of another coach's business looks like, listen in to hear how one of Jo's clients, Tracy Sharp, has incorporated all her passions into her Coaching Business.

Tracy recommends Jo's programme, The Business of Coaching to those who need to build their sales and marketing machine as well as the support to make it happen.

Tracy's Background and Challenges [00:02:22]

Tracy discusses her background in engineering, her coaching and mentoring business for women in engineering, and her struggle with finding clarity in her message and momentum in her business.

Important Frameworks and Tools from the Program [00:03:33]

Tracy talks about the valuable tools she learned from the programme, including creating a magnetic message, utilising social media, setting up lead funnels, improving her LinkedIn profile, running webinars, and using Canva for design.

Tracy's Journey and Achievements [00:05:20]

Tracy reflects on her journey over the last 9 months, highlighting her appearances with high-profile brands, building her network and followers on LinkedIn, becoming an associate coach with a coaching provider, impacting women in engineering through webinars and workshops, mentoring in different programs, launching a podcast, and combining her passion for coaching and design.

The experience of working together [00:11:22]

Tracy discusses her positive experience working with Jo, including the value of group coaching and the importance of community and support.

What's next for Tracy [00:13:34]

Tracy talks about her future plans in the design industry as well as coaching and mentoring small businesses, and continuing her podcast.

Who would benefit from The Business of Coaching [00:15:17]

Tracy recommends coaching for individuals who have been in their business for 6 to 12 months and are struggling to find momentum, need support, or feel isolated.

Useful Links

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

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✨ 2026 Coaches’ Planner – Your Three Ways to Join In

A few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year.