
Sign up to save your podcasts
Or


Today, I'm joined by Jake Muise, co-founder and CEO of Maui Nui Venison.
Making meat planet-friendly, the company harvests wild, invasive axis deer on Maui to balance ecosystems while providing nutrient-dense protein.
In this episode, we discuss turning an ecological crisis into a regenerative food business.
We also cover:
Balancing commerce, conservation, and community
The pitfalls of the hyper-processed high-protein craze
Why nutrient density labels could change the food system
Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
Website: mauinuivenison.com IG: https://www.instagram.com/mauinuivenison
FB: https://www.facebook.com/mauinuivenison
-
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:00) Jake's background and Maui Nui Venison overview
(02:00) Axis deer problem and invasive species impact
(05:00) The founding moment witnessing mass deer die-offs
(07:00) Seven years as nonprofit before becoming for-profit CPG
(09:00) Current scale
(11:00) Product mix
(14:00) Accidentally creating extraordinary nutrient density
(16:00) Critique of protein-washing and empty protein products
(21:00) Balancing commerce, conservation, and community
(23:00) Running constant experiments to solve complex systems
(26:00) Authentic mission-driven business as competitive advantage
(29:00) Four pillars: transparency, energy balance, purpose, taste
(32:00) Why nutrient density labels could transform food system
(36:00) Profitable regenerative agriculture through proper pricing
(38:00) New aged venison line and summer sausage launch
(40:00) Conclusion
By Joe Vennare4.9
8686 ratings
Today, I'm joined by Jake Muise, co-founder and CEO of Maui Nui Venison.
Making meat planet-friendly, the company harvests wild, invasive axis deer on Maui to balance ecosystems while providing nutrient-dense protein.
In this episode, we discuss turning an ecological crisis into a regenerative food business.
We also cover:
Balancing commerce, conservation, and community
The pitfalls of the hyper-processed high-protein craze
Why nutrient density labels could change the food system
Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
Website: mauinuivenison.com IG: https://www.instagram.com/mauinuivenison
FB: https://www.facebook.com/mauinuivenison
-
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:00) Jake's background and Maui Nui Venison overview
(02:00) Axis deer problem and invasive species impact
(05:00) The founding moment witnessing mass deer die-offs
(07:00) Seven years as nonprofit before becoming for-profit CPG
(09:00) Current scale
(11:00) Product mix
(14:00) Accidentally creating extraordinary nutrient density
(16:00) Critique of protein-washing and empty protein products
(21:00) Balancing commerce, conservation, and community
(23:00) Running constant experiments to solve complex systems
(26:00) Authentic mission-driven business as competitive advantage
(29:00) Four pillars: transparency, energy balance, purpose, taste
(32:00) Why nutrient density labels could transform food system
(36:00) Profitable regenerative agriculture through proper pricing
(38:00) New aged venison line and summer sausage launch
(40:00) Conclusion

16,062 Listeners

536 Listeners

2,679 Listeners

2,133 Listeners

3,987 Listeners

9,192 Listeners

654 Listeners

2,642 Listeners

147 Listeners

29,266 Listeners

206 Listeners

1,376 Listeners

541 Listeners

653 Listeners

58 Listeners