"The changes coming in January will close the lead generation loophole. Consumers will now have to choose who they want to hear from—this is a game-changer for the industry." Andrew Filer

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What’s in this episode:

In this episode of The Insurance Buzz, Michael and Courtney Weaver welcome Andrew Filer, an agency owner and lead generation expert, to discuss the significant changes coming to lead generation laws in January 2025. Andrew breaks down how the new regulations will impact agencies, the importance of understanding cost per acquisition, and the necessity of a strong online presence in today’s market. The conversation dives into actionable strategies for navigating these changes while maintaining profitability and credibility. Whether you’re an agency owner or a producer, this episode is packed with insights to future-proof your business.

[00:00:00] Introduction

[00:03:00] New regulations: How the January 27th changes will reshape the lead generation process.

[00:08:00] Online visibility: Why being easy to find online is crucial for attracting and retaining clients.

[00:12:00] Cost per acquisition: Shifting the focus from lead price to overall profitability.

[00:29:00] Social proof: The increasing importance of reviews and digital credibility.

[00:34:00] Closing: Andrew shares how to connect and learn more through Next Call Club and his All Aboard newsletter.

Connect with Andrew:
Website: www.nextcallclub.com
Email: [email protected]
https://nextcallclub.com/tcpa-compliance/

RESOURCES + LINKS

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