Today, I'm joined by Jared Pobre, founder & CEO of Caldera + Lab.

Launched in 2019, Caldera + Lab is revamping men's medicine cabinets with proprietary premium skincare formulas specifically engineered for guys.

In this episode, we discuss building a biotech-driven men's personal care brand.

We also cover:

• Targeting the longevity-minded male consumer

• Prioritizing proprietary R&D over repurposed formulas

• Developing distribution strategies and hospitality partnerships

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Caldera + Lab's Website: www.calderalab.com

Amazon: https://www.amazon.com/stores/CalderaLab/page/2A608586-7E58-411C-8057-FFD688968227

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Chapters:

(00:00) Introduction

(01:08) Jared's background and Caldera + Lab overview

(01:33) The evolution of men's skincare since 2016

(03:02) Formulation differences: women's vs. men's skincare

(04:32) Custom formulations vs. menu-based co-manufacturing

(06:24) Pioneering proprietary ingredients for men

(08:00) Building the brand with bootstrapped resources

(10:30) Clinical studies and efficacy testing

(13:00) Customer acquisition and finding product-market fit

(15:30) DTC and Amazon as core distribution channels

(17:45) Storytelling and messaging strategy

(21:53) Balancing scientific credibility with consumer messaging

(23:12) Targeting the longevity-minded male consumer

(25:11) Retail expansion strategy and Series A funding

(26:15) Country clubs, luxury hotels, and hospitality partnerships

(27:26) Product roadmap

(28:49) Conclusion