What happens when the tactics that used to work in your practice stop delivering? Is it possible to rediscover your passion, shift your strategy, and still scale without selling your soul? In this refreshingly honest and practical conversation, Dr. Lauryn reconnects with longtime friend and chiropractic leader Dr. Jake Grinaker to talk about evolving as a provider, as a business owner, and as a marketer in 2025.

They explore how marketing has changed post-2020, why some of the old tricks don’t work anymore, and what it really means to get your “new girl energy” back. Dr. Jake also shares his wildly creative CE marketing strategy that flips the power dynamic, builds trust, and drives results. From burnout and boredom to renewed purpose and profitability, this episode is packed with insight for any chiropractor ready to level up their impact without losing themselves in the process.

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Key Takeaways:

• Marketing has changed—but the fundamentals haven’t. The methods for reaching people may evolve, but the core principles of connection, value, and trust still hold true. Chiropractors must adapt their approach without abandoning their mission.
• Creative thinking is the antidote to burnout. Reigniting growth and energy doesn’t always require a complete overhaul—sometimes it means reinventing a tactic you used to love in a way that aligns with today’s market and your current values.
• Power dynamics matter in patient acquisition. Dr. Jake’s innovative approach to offering CE classes for dental professionals changes the frame from “please come” to “we’re bringing you value,” creating buy-in and opening doors in a fresh way.

Guest Bio:

Dr. Jake Grinaker is the founder of Strive Chiropractic, with multiple locations in North Dakota and Minnesota, and a longtime leader in the chiropractic coaching space. With over 15 years of experience in practice and mentorship, he brings a uniquely honest and evolving perspective to business ownership, marketing, and sustainable growth. Dr. Jake blends clinical excellence with business strategy—and plenty of scar tissue—to help chiropractors rediscover passion and profit.

Follow Dr. Jake: Instagram | Facebook | LinkedIn

Resources:

For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn’s new membership group Beyond Brick & Mortar!

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