Window Treatments for Profit with LuAnn Nigara

315: Leslie Excell: From Workroom to Vision Magazine: How to Build a Window Treatment Business Interior Designers Can Rely On


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Today With Leslie Excell:

In this episode of A Well-Designed Business, LuAnn is joined by interior designer and entrepreneur Leslie Excell, founder of Excell Design + Co, for an honest, grounded, and inspiring conversation about building a business rooted in clarity, boundaries, and heart.

Leslie shares the pivotal moments that helped her reshape her business—from learning to say “no” without guilt, to letting go of the comparison trap, to honoring her own definition of success. She opens up about the mindset shifts that allowed her to stop chasing every opportunity and start creating a business that supports her life, not just her bottom line.

Whether you’re in a season of burnout, transition, or simply feeling called to realign with your core values, Leslie’s story will remind you that you are allowed to evolve—and that the most powerful business decisions often come from the quiet confidence of knowing yourself.

What You’ll Learn:

  • How to release clients, projects, and mindsets that don’t serve you
  • Why your version of success doesn’t have to match anyone else’s
  • The power of clarity and alignment in your pricing, process, and vision
  • How to shift from reacting to leading—on your own terms

  • More About Leslie Excell

    Leslie Excell, President of Excell In Design Group, embodies the perfect balance of passion, creativity, and an open heart. With a natural gift for adapting to new ideas and embracing fresh perspectives, Leslie leads her talented team to inspire and elevate the world-class designers they serve, creating a space where artistry and collaboration flow seamlessly.

    "Imagine a project where the designer and artisan are in total alignment” ✨

    This guiding philosophy is at the core of everything they do. As a full-service drapery workroom to the trade, Excell In Design Group offers expert consultations, exquisite craftsmanship, and professional installation, all grounded in years of deep industry knowledge and a commitment to excellence.


    Connect with Leslie Excell

    Website

    Facebook

    Instagram


    A Big THANK YOU to Today’s Podcast Sponsor:

    This episode is sponsored by Exciting Windows!

    What’s new with LuAnn Nigara

    The Power Talk Friday Tour

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    Purchase LuAnn’s Books Here:

    Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

    AudiobookThe Making of A Well – Designed Business: Turn Inspiration into Action

    Book 2: A Well-Designed Business – The Power Talk Friday Experts

    Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

    Connect with LuAnn Nigara

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    Other Resources:

    This podcast supports the Savvy Giving Design Coalition. Learn more about it here!

    AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project

    AWDB #164: Susan Wintersteen- Savvy Giving by Design


    Other Shows:

    WTFP #309: Overheard: Inside a Window Treatment Mastermind: How 5 Experts Built a Powerhouse Support System

    WTFP #286: Julie Murphy: From Home Sewing to Million-Dollar Workroom

    WTFP #34: Nikki Greenwood: from Corporate to the Window Treatment Business

    WTFP #122: Jill Ballew: Her System for Chasing Post Installation Issues

    WTFP#276: Vita Vygovska: The Pain Points and “Watch Outs” When Working With an Interior Designer

    WTFP #268: Vita Vygovska: Empower Your Window Treatment Sales Force

    WTFP #262: Vita Vygovska: Understanding the Challenges of Working with New Designers in the Window Treatments Industry

    WTFP #261: Vita Vygovska: Production Workroom Vs Concierge Workroom

    WTFP #257: Vita Vygovska: Working With Designers: Process vs Service

    Vita's Tips in Ten - Entire Podcast Collection!

    ...more
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    Window Treatments for Profit with LuAnn NigaraBy LuAnn Nigara

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