Turning customers into long-term and loyal patients are the keys to sustainable growth in your practice. We all know that customer experience plays a crucial role in keeping your customers. In this episode, Ali Cudby, author of the #1 bestselling book, Keep Your Customers, joins us to talk about all things customer retention and growth. Ali runs Alignmint Growth Strategies and is a professor of entrepreneurship at Purdue University. From engineering customer experience, systemising and humanising it, the value of understanding patient retention and how it impacts growth and patient experience, Ali is the expert to ask. I tell you, if you apply what you learn here to your practice, it’s going to skyrocket your growth and give you a sustainable business.