Personal Injury Mastermind

317. The Secret to Getting 200 Cases in Your First 6 Months and The Referral Strategy That Beats Advertising w/ Travis Meltzer

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What if the secret to building a seven-figure practice isn't spending millions on ads but becoming the go-to regional referral partner for out-of-state powerhouses?


When Travis Meltzer left insurance defense to launch Valley Injury Law, he had zero clients, zero funding, and nothing but a laptop. Within six months, he had 200 cases. His secret? Not a massive ad budget, but a revolutionary approach to becoming the go-to regional referral partner for powerhouse firms.


We discuss:

  • The unexpected strategy that brought 200 cases in just six months
  • How cold outreach created a "first call" status with major out-of-state firms
  • A counterintuitive approach to case management that clients love
  • The digital tool that's transforming how small firms acquire cases
  • Why hiring decisions make or break a firm's growth trajectory
  • Finding the sweet spot between local identity and regional reach

    • Guest Details

    Travis Meltzer is the founder of Valley Injury Law in Arizona, a firm he built from zero to a seven-figure practice in just two years. A former insurance defense attorney, Travis has created a unique regional referral network model that's allowed him to compete without massive advertising spend.

    • Travis Meltzer: LinkedIn
    • Travis Meltzer: Website, Instagram  

      • Chris Dreyer and Rankings Details

      Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.  

      • Rankings: Website, Instagram, Twitter
      • Chris Dreyer: Website, Instagram
      • Newsletters: The Dreyer Sheet 
      • Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize

        • Work with Rankings: Connect

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        Personal Injury MastermindBy Chris Dreyer, Rankings.io
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