Discover the secrets to standing out in a sea of skepticism.

Today we’re joined by The Copy Posse founder Alex Cattoni, who is on a mission to redefine modern marketing for copywriters and entrepreneurs worldwide. She’s helped over 500,000 individuals ignite their business branding and copywriting, has been a speaker 5 times at Ad World, and was voted Most Popular Copywriter in 2023.

It’s taking far longer for buyers to make a purchase than ever before, due in large part to the rise in mistrust in marketing. Knowing where to focus your efforts and showing up with integrity can help you rise above the rest, and Alex tells us exactly how you can get started.

In this episode, you will learn about:

• Why outsourcing your copywriting is a gamechanger.
• The people who give copywriting a bad reputation (and how to do things differently).
• Why mistrust is on the rise and how it’s impacting customers.
• Tips for encouraging potential buyers to trust you when you have good intentions.
• The average time it takes someone to buy (and how to be patient in the messy middle).
• Why omni-channel marketing matters, especially to new businesses.
• What people do before they opt in to your offer and what they’re looking for.
• How to hit a home run on social media regardless of the channel you choose.
• The people who are going to rise to the top and how they’ll be using AI.
• Alex’s predictions for the marketing industry in 2025.

What it means to be a wild woman:

• Fully showing up as yourself—uncensored.

 

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Connect with Alex:

• www.instagram.com/copyposse
• www.copyposse.com

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.reneewarren.com