Lee Rudin didn’t just leave a defense firm—he left with a vision. Two years later, Rudin Law is a New Orleans mainstay with two offices, 250+ five-star reviews, and an unmistakable brand: Get Rude. But behind the costumes and catchy slogans is a serious strategy: batch content, leverage tech, and never lose sight of the client.

In this episode, Lee shares how going all-in on a brand that fits his personality helped him scale smarter—not just louder. From pro-wrestling sponsorships to a Bobby Boucher skit that earned 80K impressions, it’s clear: he’s not here to blend in.

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We discuss:

How a “spiritual conflict” at his old firm launched Rudin Law

The origin of Get Rude—and why it works on T-shirts, TikTok, and case strategy

Building systems and scaling with nearshore staff and AI (without losing quality)

Why batching content and dressing like Moses gets better ROI than bland holiday posts

The tools Lee swears by for medical summaries, demand letters, and client comms

Lee Rudin is the founder of Rudin Law, a fast-growing New Orleans PI firm known for bold branding and unfiltered authenticity. A former defense attorney with roots in New Jersey and a love for live music, he’s redefining what it means to be “the lawyer next door.”

Rudin Law: Website | Instagram | YouTube

Lee Rudin: LinkedIn 

Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.  

Personal Injury Mastermind (PIM): Instagram | YouTube | TikTok

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Chris Dreyer: Website, Instagram

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Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize

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