Are you stuck in a swirl of expert advice, tweaking your emails nonstop, but seeing zero payoff?

In this week’s eCommerce Badassery episode, host Jessica Totillo Coster shares a raw and relatable look at why all those “guru-approved” strategies might actually be hurting your email marketing. Inspired by a conversation with a Lounge member, Jessica breaks down the common mistakes small businesses make—like over-segmentation, over-designing, and over-testing—and why simple, consistent strategies usually win.

Inside This Episode, You’ll Discover:

Key Takeaway: Stop bouncing between gurus and strategies—focus on the core fundamentals that work for your business. When you stop overcomplicating things, you free up time, reduce overwhelm, and get better results.

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