When we say "digital database," we *don't* mean your phone contacts or your Facebook friends list… but those people? They're part of the journey.

This episode is a mindset-reset and practical guide to growing your sphere the natural way—through actual conversations, genuine connections, and organic follow-up. Katy and Alissa are breaking down what it really looks like to be intentional with every person you meet, without overthinking it or trying to "convert" someone into a lead the moment they shake your hand.

From pumpkin patch meet-ups to casual gym chats and birthday parties, Alissa shares real-life examples of how simple social connections (and friendly follow-up) have grown her business over time. No gimmicks, no pressure, just being present, paying attention, and taking the next logical step.

If you've ever felt weird about friending someone you met last week or wondered if you "should" reach out again, this is your permission slip to stop overcomplicating it.

Here's what we cover in this episode:

• What the "digital database" really is (and what it's not)

• How to follow up with people you meet *without being salesy*

• Real-life examples from school field trips, birthday parties & the gym

• The importance of timing when adding new connections online

• How to clean up your social media to support your business

• What to say (and not say) when you're reconnecting online

• The birthday method for engaging your sphere meaningfully

• How to grow your database when you're new or need more people

• Why being intentional > chasing leads

Key Quotes & Takeaways

"Being intentional isn't creepy; it's the beginning of connection." Alissa

"The second you meet someone, take the next step. Don't wait three months, that's when it gets weird." Katy

"We're not stalking. We're making friends. That's literally the job." Alissa

"The digital clutter in your sphere might be hiding the people who actually matter." Katy

"Send the friend request. Comment on the post. Show up like the nice, normal human you are." Alissa

Products, People & Previous Episodes Mentioned:

• Build Your Own Business: http://hustlehumblypodcast.com/byob

• Free Database Template: http://hustlehumblypodcast.com/starthere

• Email Templates 101: http://emailtemplates101.com