As entrepreneurs, we tend to put a lot of pressure on ourselves wanting to make sure everything we do is a success, but what if you took some of the pressure off and approached things as an experiment instead?

That’s what Halley Gray, the founder of Evolve + Succeed, decided to do and her story shows that it’s more than possible (and a lot more fun) to experiment your way to success.

One of the pivotal moments in Halley’s entrepreneurial journey came when she grew tired of having inconsistent income. To handle this, she created a system (as an experiment, of course) and ended up getting booked out MONTHS in advanced. Now she teaches other people how to do the same!