Jo discusses the significance of setting goals in your business and the effort required to achieve them. She shares her personal experiences and emphasises the importance of hard work, commitment, and consistency. She also discusses the transformative power of small habits and the journey towards a goal. She highlights that every experience contributes to your future success.

The cost of achieving goals [00:01:27]

Discussion on the challenges and sacrifices involved in pursuing and achieving goals in a coaching business.

The philosophy of goal cost [00:05:09]

Jo explores the concept of goal cost and the importance of analysing the costs and benefits associated with achieving goals.

Personal growth and goal setting [00:08:46]

Discussion on the personal growth and fulfillment that can be achieved through setting and pursuing goals as a coach.

The importance of embracing hard work and the journey [00:11:09]

Jo discusses the transformative power of small habits, the rewards of hard work, and the disappointment of achieving a goal without enjoying the process.

The true cost of achieving goals [00:12:34]

Explores the idea that meaningful change takes time and effort, and emphasises the value of previous experiences and efforts in achieving future success.

The importance of resilience [00:13:52]

Highlights the need for coaches to cultivate resilience and serve as pillars of strength for their clients, encouraging them to set audacious goals and stay committed to their dreams.

Useful Links

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✨ 2026 Coaches’ Planner – Your Three Ways to Join In

A few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year.