If you've been listening to Stay Paid for a while, then you've heard me mention my brother Stephen. He's a broker-agent and, at the end of 2021, four of his best agents walked out on him. Kudos to his courage, because Stephen shares why things went wrong and how easy it would be for other broker-agents to make the same mistake; how he got himself out of a full-blown pity fest; the marketing strategies he used to complete 320 transactions in spite of what happened; and the easy script he uses to get cold calls to give him the information he needs.

- Luke

You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.

Connect | Resources

Email: [email protected]

Instagram: @acreebrothers

Phone: 434-607-2976

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0:00 Introduction

2:41 Stephen's business bio

3:05 What happened that you lost 4 agents?

5:12 How did you get over that? [Golden Nugget]

7:28 Where in the business did you focus to recover?

9:51 What is the vision now?

10:41 What is your marketing strategy now?

12:35 How are you growing awareness among the people in your farm?

13:45 The Halo Effect: Benefit of reaching out to farm

15:25 What have you seen from running Facebook ads?

17:39 What is your script for following up on Facebook ads?

23:33 How do you find out a lead's motivation level?

25:23 Dissecting the value proposition in the script

26:18 Tip for following up: Don't show all your cards [Golden Nugget]

28:18 How do you overcome the reluctance of calling internet leads?

32:07 Advice Stephen would give to an agent looking for success

35:59 Action Item

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