We all seek restaurant success but during these challenging times, you might be thinking “Is it all worth it” and “If we can’t be successful and happy with our business why do it”?

Perhaps the answer is to true restaurant success is rekindling the passion for why you got into this business; but moreover, creating a special culture and leadership style that moves your business forward.

“Leaders recognizing people that come together to improve guest experiences and their own personal work opportunities” is one example of a great culture. To do this takes a different leadership approach and commitment to your team.

In this episode of the Restaurant Rockstars Podcast, I’m speaking with Antonio McBroom, the CEO of Primo Partners. Primo is a leading franchisor of two of the hottest “best of brands” in their categories (Ben & Jerry’s & Starbucks). There are powerful leadership lessons here for your own restaurant success, whether independent or franchise that you can apply today to your operation.

I am particularly inspired by Antonio and Primo’s approach of providing opportunities to those they work with, as well as the underserved within the communities they operate. Their philosophy is paying strong dividends toward company culture and individual franchise success.

Listen on as Antonio shares:

- How he started his career in college within a Ben & Jerry’s store and then went on to become their “Operator of the Year” and largest franchisor

- His winning leadership style, business strategy and mindset

- How to develop, mentor, motivate and lead your team to greatness

- The difference between a Mission Statement and true Company Culture

- Retention programs to keep your great people during this labor challenge.

- The importance of community service to your business and those you serve.

- Helping aspiring entrepreneurs find their own hospitality and restaurant success.

And his best advice for you the operator looking to grow your business or open multiple locations.

Antonio and Primo Partners are working on adding their 3rd “best in class” franchise brand to their fold. I’m betting the leadership lessons shared in this episode will ensure their continued hospitality and restaurant success.

Last, I will always remember to continue practicing Antonio’s MEDS acronym which stands for “meditation, exercise, diet and sleep”. Another best practice to keep you and your team on top of your game.

Watch or listen and then go out there and ROCK your own Restaurant!

Roger

Thank you to our sponsors:

Smithfield Culinary – Inspiring head-turning menu creativity. Visit us for culinary trends and chef-created recipes:

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VERGE Funding Group: Set up your personal meeting with Karen to see how much money your business may qualify to get back at this link:

https://calendly.com/vergefundinggroup/erc-qualifying-call-rrs

The Restaurant Academy: Everything you need to know to optimize profits and maximize sales https://restaurantrockstars.com/joinacademy/

The Birthday Club – Get new and repeat business, fill your tables and boost sales with Birthdays: https://jointhebirthdayclub.com/BirthdayRockstar/