The Savvy Dentist

344: Marketing Your Practice


Listen Later

Do you currently have a practice, starting a new one or buying an existing one? Whichever boat you’re on, you’ll want to listen to this marketing strategy episode with Michelle Tayler of Marketing Practices. We talk about the essential elements of a marketing strategy, how you can create and communicate better with your ideal patient avatar, implement activities and tactics to build the dental practice that you envisioned and dreamed about, and so much more about marketing your dental practice.

In this episode we discuss:

  • [03:55] Michelle shares her journey to making her way into the world of marketing practices. 


  • [07:16] 2 secrets to marketing that you need to learn about. 


  • [08:58] Tips on how to research about and communicate better with your ideal patient avatar. 


  • [13:45] How marketing strategies and tactics work together and how you can apply both to your brand and marketing. 


  • [17:31] The importance of reviewing your marketing strategy and how its consistency can encourage people to buy. 


  • [22:32] Top reasons why you need to be on top of your marketing strategy as a dental practice owner. 


  • [25:10] Starting a new practice? Learn how you can market it before opening. 


  • [27:27] Michelle shares how you can open a practice with a ready waitlist of patients. 


  • [30:28] First steps you need to take in your pre-launch marketing. 


  • [32:17] 2 things you need to think about before choosing your practice location. 


  • [35:30] Find out how you can change people’s perceptions about a practice when you buy and take over an existing one. 


  • [38:58] Learn more about pricing value in your practice. 

...more
View all episodesView all episodes
Download on the App Store

The Savvy DentistBy Dr Jesse Green

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

8 ratings


More shows like The Savvy Dentist

View all
The Dentalpreneur Podcast w/ Dr. Mark Costes by Dental Consulting

The Dentalpreneur Podcast w/ Dr. Mark Costes

304 Listeners

The School of Greatness by Lewis Howes

The School of Greatness

21,138 Listeners

The Mentor with Mark Bouris by Mentored.com.au

The Mentor with Mark Bouris

38 Listeners

Aussie Firebug by Aussie Firebug

Aussie Firebug

4 Listeners

The Property Couch by Bryce Holdaway & Ben Kingsley

The Property Couch

67 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,876 Listeners

The Peter Attia Drive by Peter Attia, MD

The Peter Attia Drive

8,043 Listeners

On Purpose with Jay Shetty by iHeartPodcasts

On Purpose with Jay Shetty

27,584 Listeners

The Dental Head Start Podcast by Dr David Keir

The Dental Head Start Podcast

4 Listeners

this is property by John Pidgeon & Rachelle Kroon

this is property

6 Listeners

The High Performance Podcast by High Performance

The High Performance Podcast

575 Listeners

Dev Raga Personal Finance by Dev Raga

Dev Raga Personal Finance

8 Listeners

Straight Talk with Mark Bouris by Mentored.com.au

Straight Talk with Mark Bouris

204 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,222 Listeners

15 Minutes with the Boss by The Australian Financial Review

15 Minutes with the Boss

10 Listeners