The Modern Manager

346: Elevate Your Virtual Communication with Science-Backed Strategies with Andrew Brodsky


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Do you realize how important virtual communications are to your team’s effectiveness? Except for in-person meetings, all our communications with our colleagues happen virtually.


This is true whether you’re fully remote, hybrid, or even in-office. But what if you could communicate clearly and authentically every time, no matter the virtual method? That’s exactly what today’s guest is here for.


Meet Andrew Brodsky. Andrew is the CEO of Ping Group and an award-winning professor at the McCombs School of Business at The University of Texas at Austin. He is the author Ping: The Secrets of Successful Virtual Communication and was named one of Poets&Quants' “World’s 40 Best Business School Professors Under 40”. 


Andrew specializes in workplace technology, communication, and productivity, and today, he is going to share his science-backed strategies for communicating effectively through virtual modalities. 


We dive into why even in-office teams are communicating virtually more than ever, how different modes (like audio vs. video) affect perceived authenticity, and practical tips for setting communication norms in the workplace.


In the extended episode available to Podcast+, we explore the dangers of relying too heavily on AI to help you manage your communication and how to avoid misinterpretations in virtual communication.


Join the conversation now!


Get FREE mini-episode guides with the big idea from the week’s episode delivered to your inbox when you subscribe to my weekly email.



Conversation Topics

  • (00:00) Introduction
  • (02:20) Defining virtual communication beyond remote work
  • (04:54) Different modes of virtual communication and what they’re intended for
  • (06:39) The importance of authenticity in virtual communication
  • (11:03) When to choose synchronous vs. asynchronous communication
  • (15:57) The PING Framework for effective virtual communication
  • (20:51) Adapting language mimicry for better text-based communication
  • (23:21) Tips for setting communication norms 
  • (29:28) A great manager Andrew has worked for
  • (30:24) Keep up with Andrew
  • (31:53) [Extended Episode Only] The hidden problem with using AI for virtual communication
  • (36:50) [Extended Episode Only] Misinterpretations in virtual communication and how to avoid them
  • (40:06) [Extended Episode Only] Overcoming communication default bias


Additional Resources:

- Get the extended episode by Joining The Modern Manager Podcast+ Community for just $15 per month

- Read the full transcript here

- Follow me on Instagram here 

- Visit my website for more here

- Upskill your team here

- Subscribe to my YouTube Channel here

- Watch this episode on Brainstorming Hacks


Keep up with Andrew Brodsky


- Follow Andrew on LinkedIn here

- Grab a copy of his book here


FREE PDF: Virtual Communication Styles Tool


Andrew is providing members of Podcast+ his Virtual Communication Styles Tool. This tool will not only help you identify your virtual communication style but it will also help you adapt your communication approach to facilitate clearer exchanges, forge stronger connections in virtual settings, and achieve your communication goals.


To get this guest bonus and many other member benefits, become a member of The Modern Manager Podcast+ Community.


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The Modern Manager is a leadership podcast for rockstar managers who want to create a working environment where people thrive, and great work gets done.


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The Modern ManagerBy Mamie Kanfer Stewart

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